Our Story

MAIE began with a small frustration: getting dressed had become complicated. Too many decisions, too many pieces that only worked once.

So we set out to build the opposite — a wardrobe with an easy logic to it. A knit that goes over everything, a coat you keep for years, a dress you can pull on without thinking. The palette stays close to home: oatmeal, cream, pale oak, soft black. Things that sit beside each other without argument.

What MAIE actually does

We are a curated womenswear label, not a manufacturer. We do not run our own factory and we are not going to pretend otherwise.

What we do is choose. Every week we go through what our partner suppliers are making and select the small number of pieces that fit the MAIE wardrobe — the right weight of knit, a coat that holds its shape, a neckline that sits properly. Most of what we look at does not make the edit. The pieces that do are photographed, described honestly, and sold under our own name.

Where we are, and where your parcel comes from

MAIE is a Norwegian-registered business owned by Zafs, organisation number 922 173 508. We do not operate a shop or a warehouse at the registered address.

Our clothing is held and dispatched by partner warehouses in Turkey and across Europe, and that is where your parcel travels from. If you order several pieces, they may come from different warehouses and arrive separately, each with its own tracking. Shipping is free on every order, to every country available at checkout.

How we think about the edit

We start with the feeling of wearing something, not how it looks on a rail. Does it move? Does it hold its shape by evening? Is the neckline right when you tilt your head? Those questions decide more than any trend does.

Made to be worn a lot

We would rather you bought one thing and reached for it constantly than bought five and wore none. Every piece is chosen to layer with what you already own, and to survive being washed properly and often.

Talk to us

We read and answer every message. Write to us about a size, a fabric, an order, or anything you are unsure of before you buy.